We provide tracking, monitoring and analytical services to different types of industries and organisations that are (i) Scalable, economic, precise and effective tracking of people and assets indoors and outdoors; (ii) Revolutionary scalable insightful data analysis at individual, contextual and population level and (iii) Detailed predictions of behaviour, needs and position based on mobility modelling in context.

Active Mobility Tracking and Modelling

We have commercialised mobile tracking with low battery consumption and modelling technology developed by The University of Sheffield that has been used by hundreds of thousands of users in the UK, Europe and world-wide. It can be applied to people and vehicles alike. We provide tracking both indoors and outdoors using mobile phones and/or smart wearable devices such as smart watches.

Location Aware, Low Cost Proximity Asset Tracking

We have developed a unique low cost technology for tracking assets for large infrastructures indoors and outdoors. It uses low costs beacons and relays. Each relay can detect hundreds of thousands of becons. Battery life can be upto 9 years. Current applications are in hospitals and other large infrastructures. The technology tracks both indoors and outdoors and even items on the move. Beacons can be small and can be easily hidden in packages or they can be large and used as a deterrent against theft.

Data Analytics and Prediction

Our products provide an unprecedented level of insight into mobility of users and assets without the overheads, build cost, testing/device compatibility overheads, or other investment that would be required to develop a bespoke solution.


We have developed several applications in areas such as health and wellbeing and mobility. As some of our products are a result of working directly with University of Sheffield, many of the applications were delivered throug the University. The technologies and people are however the same; they have just evolved into professional products and people!

Rotherham General Hospitals

We track and monitor dozens of expensive and inexpensive assets such as cardiac pumps, bariatric beds, etc.

Cycling In Birmingham

We have supported Birmigham City Council in monitoring and tracking thousands of free bikes using our Seta app.

Supporting Wellbeing

We have worked with national and local organisations to support the wellbeing of nearly a million citizens through our mobile tracking technologies.


We started in 2007 as a spin out company from the University of Sheffield, Department of Computer Science (Prof. Ciravegna)
  • 2007-2013

    Knowledge Management in Large Enterprises

    We supported our founder, The University of Sheffield, in industrialising technologies that were adopted by major large manufacturers in the aerospace and manufacturing domains.

  • 2012

    The Floow

    Our company had a key role in the creation of The Floow, a major provider of telematic insurance. We provided the Chief Innovator and the CTO to the company.

  • 2011-2017

    Large Scale Social Media Analysis

    We supported the University of Sheffield in industrialising their amazing technology for large scale social media analysis that was used in the emergency control rooms of events involving over a million people throughout the UK and Europe!

  • February 2020


    We are exploiting the tracking technology developed by the University of Sheffield with a brand new team.

  • Be Part
    Of Our

Leading Team

Prof. Fabio Ciravegna, PhD


Steve Jones


Dr. Vita Lanfranchi, PhD

Scientific Advisor


Aeqora Ltd,
Aizlewood's Mill, Nursery St,
Sheffield S3 8GG,
United Kingdom